Mastering Real Estate Photography: Tips and Tricks from the Pros at West Robin Media
As professional real estate photographers, the team at West Robin Media has seen it all, from dimly lit rooms to cluttered spaces. We’ve learned how to capture stunning images of every property, and in this post, we’ll be sharing some of our best tips and tricks for mastering real estate photography. Whether you’re an aspiring professional photographer or a real estate agent looking to improve your listings, these tips are sure to take your photography skills & knowledge to the next level.
While modern smartphones can certainly produce reasonable results, investing in a provider who is an experience professional with top-of-the-line equipment is where you can find unparalleled quality. At West Robin Media, we offer a range of high-quality services to elevate your real estate brand, and if you're not interested in learning the ins and outs of real estate media and marketing, don't hesitate to call the pros at West Robin Media.
Does Equipment Matter?
While smartphones can capture decent photos and videos, nothing beats professional equipment for achieving top-quality results. Hiring qualified professionals with top-of-the-line gear can ensure your real estate media stands out. That being said, don't underestimate the potential of using your smartphone to capture photos and B-roll or behind the scenes video content for social media and more. Short form video content is the hottest trend right now and can be created all from the phone in your hand! We recommend leveraging short form video content while its HOT so you can take advantage of the audience growth taking place.
Preparing Your Property
A cluttered or empty room can be a real turn-off for potential buyers. Before you start snapping photos, take some time to stage the space. This may involve rearranging furniture, removing clutter, and adding some decorative touches. A well-staged space can make all the difference in your photos. We offer a property prep checklist with each of our listing packages so you can have the perfect home for photos and videos. If there is no hope to stage or prepare the home, you may be interested in virtual staging! Either way, a nicely staged home helps to make the most of your property's features and showcase them in the best possible light.
Lighting is Key
At West Robin Media, we use a combination of natural light and high-end flashes, paired with composition editing, to achieve the best quality images with balanced exposure and brightness throughout. When preparing for a shoot, it's important to have all lamps on and as much natural lighting as possible. And of course, professional equipment makes all the difference. If you're trying to take this on yourself with a smart phone make sure to do your best at making the space as visually perfect before you get started! Turn on the lights, set the scene and keep a steady level hand! You've got this!
Proper Camera Settings
To achieve a nice photo with balanced exposure and clear quality, it's important to have the correct settings. While knowing shutter speed, ISO, and f-stop is important, a general understanding of proper settings and how they affect the final image is essential. Don't underestimate the power of todays modern technology, the smartphones most of us have harness very high quality cameras which can be great to get you by in a pinch!
Editing for the Perfect Look
Once you’ve taken your photos, it’s time to edit them. Use photo editing software to adjust the brightness, highlights, shadows, contrast, and color of your images. Be careful not to over-edit your photos, as this can make them look unrealistic. At West Robin Media, we are experts at editing and can answer any specific questions you may have. With the right post-production techniques, you can enhance your images and videos to create a polished and professional final product.
Don’t Settle for Average
Whether you're a seasoned professional or just starting out, the world of real estate media and marketing can be overwhelming. But with the right equipment, preparation, and editing techniques, you can create stunning media that showcases your properties in the best possible light. At West Robin Media, we're here to help. Contact us today to learn more about our services and how we can help elevate your real estate brand.
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