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Dominate Real Estate Marketing with Instagram Reels & TikTok:The Ultimate Guide

Are you struggling to make the most out of short-form videos on platforms like TikTok and Instagram Reels? Our latest guide is here to help! Learn the tips and tricks you need to dominate the short-form video game and increase your reach by creating a social identity as the go-to expert in your field. Whether you're a realtor or just looking to improve your social media marketing strategy, this guide has information you need to create engaging, effective short-form videos that will captivate your audience.

With the majority of video consumers now seeking to learn something new about an interest or hobby, it's more important than ever to have a strong short-form video strategy in place. ➡️ Our guide will not only provide you with helpful tips and tricks to make the most out of short-form videos, but will also teach you how to think about how to create content that is relevant to your niche and how to promote your brand or product effectively. With over 82% of all content consumed on the internet today being video content, it's essential to make sure your videos are short, sweet, and to the point.

3 Tips for Short Form Video Content

With this guide, you will learn best practices, strategies, and tips to help you create effective and engaging short-form videos that will help you grow your audience, establish your brand and gain authority in your field.


Tip #1: Grabbing the Viewers Interest

To immediately capture your audience's attention, use captivating and informative phrases like "Top things to do before listing your house" or "Effective ways to make your offer stand out in today's market."

To put things simply, to capture your audience's attention, you want to use captivating visuals and informative phrases that grab their interest immediately. On screen text or an eye catching opening video is a great hook to grab the attention of your viewers. The next step is to keep it simple and focus on creating easy videos to start with, rather than worrying about complicated transitions or multiple scene changes. As you become more familiar with the software, you'll be able to create videos faster and build your skills and confidence. Now, let's move on to the next tip, which is to keep it simple and focus on creating easy videos.

Tip #2: Keeping Social Media Simple

When first starting, focus on creating simple videos rather than trying to create complicated edits with multiple scenes. As you become more familiar with the software, you will be able to create videos faster.

Start by gaining inspiration from others and trying out templates that you can upload videos to directly.

Now that you have a better understanding of how to keep your videos simple, it's important to remember that you don't have to stress out about creating perfect content when you're first starting out. Instead, focus on finding inspiration from others and experimenting with different templates and software. As you continue to create more videos, you'll become more familiar with the process and develop your own unique style. Additionally, following popular trends on social media can greatly increase your reach and help boost your following. By staying current with popular trends, you can attract more potential clients and establish yourself as a reputable and preferred realtor in your community.

Tip #3 Following the Trends

Leveraging popular trends on social media platforms can help boost your following. To find trending content, watch Instagram Reels and look for popular audio tracks to incorporate in your videos..

Following trends is an easy way to catch that moment of going "viral", you can utilize things like trending audio, templates, and other hot topics that are creating a buzz online. To quickly recap, we've discussed several important tips for creating engaging video content for real estate agents. To start, it's important to grab your audience's interest by using captivating and informative phrases in your video titles. Additionally, it's best to keep it simple and focus on creating easy videos rather than worrying about complicated transitions or outfits changes. Finally, we've talked about how following trends on social media platforms can help boost your following. With these tips in mind, let's now move on to exploring 3 easy ideas for realtors to create videos.

3 Ideas for Short Form Video Content - Reels, TikTok, Facebook & More

In this section, we will dive deeper into the world of video content for real estate agents. As we previously discussed, video content is a powerful tool for capturing your audience's attention and boosting your following on social media. Next, we will explore three easy ideas for creating short-form video content for platforms like Instagram Reels, TikTok, Facebook and more. From showcasing a listing and highlighting key features, to featuring new construction and collaborating with a professional photographer, these ideas will inspire you to start creating engaging video content that will set you apart in the competitive world of real estate. So, get ready to take your video content game to the next level and start creating videos that will grab your audience's attention and drive more leads and sales.

Record a Listing

A simple way to begin creating Reels is to film one yourself while at a listing. Walk through the rooms and highlight key features and spaces of the home. Later, edit the video with faster transitions, popular music, and text overlays. Don't forget to utilize templates that allow you to upload the videos straight onto the app and create the edits and transitions for you with very little effort needed on your end. Another option is to have someone else film you while you provide commentary on the listing while you walk through and preview the same!

Feature New Construction

If you don't have listings or want to focus on the new construction market, create Reels for model homes. This strategy allows you to feature a different model or development each week and the perfectly staged homes will stand out on Instagram, while also establishing yourself as a specialist in the new construction niche. With the overwhelming amount of developments happening in most communities, you should have a wide variety of opportunities to preview new construction homes.

Collaborate with a Professional

Consider working with your professional listing photographer to create a short, vertical video for Instagram Reels. This allows you to have ready-to-use content and inform your sellers that their home will be promoted professionally. It's a beneficial situation for all parties involved. Most professional real estate media companies offer video as well, using this type of business for video services allows you to create that next level of professional content. Weigh out the pros and cons and see what your preferred media vendor can offer you!

12 Best Practice Tips for creating video

In this next section, we will be discussing the 12 best practices for creating short form video content. Whether you are just starting out or are looking to improve your existing content, these tips will help you create engaging and effective videos. From filming techniques to editing and promotion strategies, we will cover it the basics to help you take your video content to the next level. So, whether you're creating Instagram Reels, TikToks, Youtube Shorts or Facebook Reel videos, these best practices will apply to all platforms. Let's dive in and take a closer look at how you can create powerful and impactful videos that will help you stand out in today's competitive real estate market.

  1. Stay Current with Popular Trends: Keep an eye on the latest trends on social media platforms like Instagram and TikTok, and incorporate popular elements into your Reels, such as music, interesting titles, catchy captions, and relevant hashtags, to increase engagement and reach.

  2. Capture Attention With a Hook: Start your Reel with a captivating and informative phrase that immediately grabs the viewer's attention and entices them to keep watching. Examples could be "Top things to do before listing your house" or "Effective ways to make your offer stand out in today's market."

  3. Offer Relevant Content: Create content that aligns with your target audience's interests and needs. For example, as a realtor, you could create educational videos that provide tips and advice on buying or selling a home.

  4. Reuse Long-Form Videos: Repurpose longer videos by extracting shorter clips from them to create Reels. This is a great way to maximize the use of your existing content.

  5. Keep it Short and Sweet: Keep your Reels under 60 seconds to retain viewer's attention and improve engagement.

  6. Share Regularly: Consistently post Reels and Stories to keep your followers engaged and attract new ones.

  7. Cross-Promote: Share your Reels across multiple platforms to reach a wider audience. Try to make sure you get the most eyes possible through all audiences.

  8. Film Vertically: To align with the format of Instagram and TikTok, ensure that your Reels are filmed vertically. Try to keep stable and maintain smooth handheld filming.

  9. Have Fun: Creating content should be enjoyable, so make sure to have fun while making your Reels. While you may be doing this for work, when smiling and enjoying yourself, the creative energy is much higher!

  10. High-Quality Filming: Use the best equipment possible to ensure that your Reels are of the highest quality. Be sure your device settings are set to the highest quality possible while making sure frame rate and other factors are setup correctly.

  11. Good Lighting: Lighting is an essential aspect of filming, so make sure to have proper lighting to enhance the overall quality of your Reels. Utilize daytime light or invest into mobile lighting for you to brighten up your scene!

  12. Optimize the Title and Caption: Use a catchy title and a well-written caption to provide context and increase engagement on your Reels. This is huge! Be sure to put the most important information at the beginning of your videos and description.

The Bottom Line: How to Utilize Short Form Video Content for Real Estate Success

While there are several factors going into the success of social media marketing, there is one tried and true method which is this: Commit yourself to consistently posting valuable content that is related to a single topic. In your case, it's likely real estate. Focus on this and be the best. Don't give up, and try to have fun while making videos.

We hope you enjoyed all of the information we shared in this post about creating short form video content for real estate professionals. We discussed the importance of starting simple and not getting overwhelmed, as well as the benefits of following popular trends on social media platforms. We also provided 3 easy ideas for realtors to create videos, such as filming a listing, featuring new construction, and collaborating with a professional. Finally, we covered 12 best practices for short form video content, including staying current with filming and lighting settings, capturing attention with a hook, and keeping your videos creative and fun.

as a reminder, West Robin Media is always here to serve as your media partner. Get In Touch Follow Us On Instagram Subscribe to Youtube



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